Hikiaineisto:Chiropractic Seminar Secrets Exposed
I have been presenting chiropractic seminars for over 20 years. They seem to be a permanent fixture of the chiropractic profession. My introduction to chiropractic occurred at a three-day chiropractic seminar back in 1981.
Having been a guest speaker at practice management seminars and chiropractic state association conventions, as well as conducting my own seminar programs, here are some insider observations you should know before attending your next chiropractic seminar, or have the itch to conduct your own.
Seminars rarely make money. Before you start doing the math, multiplying the enrollment fee by the number attendees, realize, if you are lucky, the registration fee merely covers the expense of the hotel meeting space. Over the years, hotels and meeting venues have wised up, forcing meeting planners to incorporate food and beverage as a condition for renting their space. And if you are not willing to be responsible for a sizable block of sleeping rooms, forget about it. Increasingly, many who hold seminars feel like they are in the filling sleeping room business, not the content delivery business!
Seminars are often sales pitches. With registration fees generally usurped by expensive meeting room space, if the seminar organizer has any hope of turning a profit they two choices. Either charge a somewhat superior cost (second three results) or try to offer you anything to ensure it is all useful. Which can be everything from products and widgets to higher priced programs. The fastest way to uncover the intent of the seminar is to consult if you will have any "at-the-seminar" reductions. If consequently, get your glasses up, phazers on stun and be organized for the frequency.
Seminars are outside-in. Many seminars, chiropractic or elsewhere, are unaggressive. The attendees are often loaded right into a modest room in lines of seats (termed "theater style") or in row after row of linen-covered platforms (known as "classroom style"). The audio, put at the start, with or minus the required PowerPoint speech, earnings to yak. It could be insightful. It could possibly be amusing. Nonetheless it is rarely helpful knowledge. It's like planning to a course to discover ways to drive a cycle. But you can find just pics of motorcycles, but no true cycle cycling engaged. You'd be better off examining a guide, playing a CD or enjoying a DVD.
Seminars rarely give obligation. Attend many seminars and you'll keep with a couple of notices and a "To Do" number. The notices carry on the pile of notices consumed and compiled from beforehand visited seminars. And the set of activity ways clutters your workspace for a month , providing a twinge of remorse everytime you come across it and soon you pitch it. Many people already know just what direction to go to boost their living or practice. Nevertheless they do not or won't do it. And without some kind of obligation, ("I will undoubtedly be contacting each of you in 10 times to discover how much of this you've implemented...") seminars rarely make the desired motivator required to express major, enduring transform.
Seminars are incredibly 1980. Currently, with a wide selection of electric marketing, teleclasses and webinar engineering, this indicates a touch old-fashioned to push visitors to drop anything and turn up at the same moment and destination for a observe a live speech. Legitimate, just like a funny that looks funnier when thousands in a stuffed movie all broke out giggling in symphony, there may be an enthusiastic "field effect" produced by seminar attendees. Nonetheless, several programs control this electricity, therefore it is consequence is misused or features a half-life of about a week after the seminar and attendees are seeking their next inspirational correct. If you want to discover more about this topic check this out.